WWE without the Wrestling?

In the past few years WWE has made it very clear that they want to separate themselves from being known as an Wrestling Organization. They have officially made it so that Wrestling will not be associated with the WWE, only calling the wrestlers "Superstars" and only wanting to be called WWE not  World Wrestling Entertainment. This is not surprising to me because WWE has always wanted to be seen as an "Entertainment" not Wrestling, Since the golden age in the 80's but have they truly turned their backs on the core fans who are not ashamed of being wrestling fans? Are they making this shift to be accepted more by the mainstream media? I let you decide...